You have finally found the perfect fragrance and you want to use it forever! But, after you have bought the same fragrance for years, you suddenly find out that it has been reformulated. Now, there is the new edition of...

  Did you know that smell is the most powerful memory trigger? There is a perfectly logical explanation for that – the olfactory nerve is located very close to the area of the brain that is connected to the emotional...

Do you know the right way(s) to use your perfume? How to use it so that you can enjoy its scent all day long? It turns out that most people don’t. By listening to obsolete (and wrong) myths, they don’t...

Your perfect perfume is already in your hands. This scent really reflects on your individuality and you have waited so long for this moment. The feeling is great! How, though, to keep it longer? This comes with the responsibility to...