{"id":1266,"date":"2016-03-03T11:37:56","date_gmt":"2016-03-03T11:36:24","guid":{"rendered":"https:\/\/fragrances.bg\/blog\/venera\/?p=1266"},"modified":"2016-03-03T11:36:24","modified_gmt":"2016-03-03T11:36:24","slug":"ann-gottlieb","status":"publish","type":"post","link":"https:\/\/venera.gr\/blog\/en\/ann-gottlieb\/","title":{"rendered":"Ann Gottlieb \u2013 a major contributor to the perfume industry with over one billion US dollars worth in perfumes sold annually"},"content":{"rendered":"

\"Ann-Gottlieb-venera-cosmetics\"<\/a><\/p>\n

A major contributor to the perfume industry with over one billion US dollars worth in perfumes sold annually, Ann Gottlieb has exceptional creative marketing skills that rate her among the top perfumers worldwide. The secret behind her great success hides in her flair for trade that helps her create masterpiece perfumes appealing to almost anyone regardless of their age, location or market preferences.<\/p>\n

Ann Gottlieb\u2019s career started at Revlon, but it was her next position in Est\u00e9e Lauder that shaped her as a perfumer. There is where she became genuinely interested in perfumes and just knew it was her vocation to be a perfumer. Here\u2019s what she recalls from this period, \u201cI was working at [Est\u00e9e] Lauder and didn\u2019t have any knowledge that I had a terrific sense of smell. I met Est\u00e9e Lauder and she became a mentor to me. The way that she worked is that she would give fragrances out to everybody to smell and get their opinion. She would ask me, and continued to ask me more and more; I guess I answered her in a way that was helpful to her and honest. So, she brought me into her development world and it was there that I learned that I had something special.\u201d<\/p>\n

With a great mentor like Mrs. Est\u00e9e Lauder herself teaching her the art, science, and business of fragrance it is no wonder than in less than 7 years she was already well-prepared for a promising career in the perfume industry. After her Est\u00e9e Lauder work experience, she became the head of product development for Elizabeth Arden and Warner Cosmetics (Ralph Lauren Fragrances). A few other job positions followed, including work on several fragrances for Bath & Body Works, Victoria’s Secret and Axe body spray collections.<\/p>\n

In 1983, she felt confident enough in her professional skills in the perfume industry that she made a major turn in her career and established her own company, Ann Gottlieb Associates.<\/p>\n

With 25 years of experience, she is today one of the most wanted perfume strategists, offering her clients inspiring strategies for the development of bestselling brand-driven fragrances.<\/p>\n

Her deep understanding of global brands together with her insight into different cultural behaviors and tastes and her natural olfactive talent are a proven recipe for success. Her work at Ann Gottlieb Associates is a complex mix of talent, motivational instructions, a collaboration between designers and perfume houses, and marketing expertise.<\/p>\n

A typical workday starts rather early for Ann Gottlieb \u2013 she wakes up at 5:15 every morning as she believes her nose is most sensitive in the early hours of the day. It is not uncommon for her to wear a scent overnight to test its longevity and she makes her judgments the next morning. When she is planning on meeting with friends, she often wears a perfume she has been working on as she avails of the feedback she gets from what scent she is wearing, but, when meeting with a potential client or a fellow perfumer, she prefers to wear fragrances that have already been launched on the market.<\/p>\n

\u201c[\u2026] My average day consists of going to the [oil] houses, working on different projects, then presenting them or having different prep meetings with the clients. I do a lot of walking around to see what\u2019s happening in the stores. It\u2019s very helpful to know what is on promotion and how it\u2019s being promoted. [\u2026] So, meeting with a celebrity or designer is often part of the day.\u201d<\/p>\n

Her professionalism has guided her through her career, attracting some of the most prestigious perfume brands. She has created extremely successful perfumes for AXE, Marc Jacobs, Calvin Klein, Dior, Carolina Herrera, Elizabeth Arden, and Caress among others.<\/p>\n

A true recognition of both her talent as a perfumer and her professionalism as a sales and marketing expert in the perfume industry are the numerous prizes she has received:<\/p>\n