{"id":2778,"date":"2019-09-09T09:13:57","date_gmt":"2019-09-09T09:13:57","guid":{"rendered":"https:\/\/fragrances.bg\/blog\/venera\/?p=2778"},"modified":"2019-09-09T09:13:57","modified_gmt":"2019-09-09T09:13:57","slug":"the-story-of-the-brand-hermes","status":"publish","type":"post","link":"https:\/\/venera.gr\/blog\/en\/the-story-of-the-brand-hermes\/","title":{"rendered":"The story of the brand Herm\u00e8s"},"content":{"rendered":"

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The French brand Herm\u00e8s was founded in 1837 by Thiery Herm\u00e8s. In the beginning, the brand made luxury accessories for horse riding, silk scarves, and leather goods. Bags, leather, boots, jewelry, and watches are some of the other products the brand offers. Eventually, Herm\u00e8s started producing luxury cosmetics and perfumes as well.<\/p>\n

The creator of Herm\u00e8s and story of the brand<\/strong><\/h2>\n

Thiery Herm\u00e8s was born in Germany in 1801 but his family moved to France in 1828. 9 years later he opened a workshop and started making high-quality leather harnesses and bridles for the European noblemen. He won many prizes thanks to the quality of his products. In 1880 his son Charles-\u00c9mile took over the business and developed Herm\u00e8s even further. By that time, Herm\u00e8s was not only the name of the creator or his workshop but the name of a whole brand. The shop Charles- \u00c9mile opened that year is still at the same place in Paris. He started making saddles, leather bags and Herm\u00e8s started selling the items in retail stores. At that time the company started selling to the elite all over the world too – Europe, Africa, Asia, Russia, and the Americas and becomes well known and recognized.<\/p>\n

After the retirement of Charles-\u00c9mile, the business is inherited by his sons who change the name of the brand to Herm\u00e8s Fr\u00e8res (the Herm\u00e8s brothers). Just like their grandfather and father, they also have a good business sense and continue to successfully grow on the market. They began creating more and more accessories and started including innovative elements. One of the Herm\u00e8s brothers – \u00c9mile-Maurice is the first person in France whoreceive the rights to use the zipper for his products. In 1918, the Herm\u00e8s brothers made the first leather golf jacket with zipper for the prince of Wales at the time. Due to their innovative creation, in French, the word for zipper became known as fermeture Herm\u00e8s<\/em>(Herm\u00e8s fastener).<\/p>\n

In 1920, more clothing and accessories go out on the market. A bit later the wife of \u00c9mile-Maurice complains that she couldn\u2019t find a leather bag in her taste. Thanks to this complaint and the talent of \u00c9mile-Maurice, in 1922 you can also buy Herm\u00e8s leather purses. One of the most successful items of the brand was the leather travel bags, made in 1925.<\/p>\n

Many fashion icons and celebrities at the time chose to wear them. The American actress Grace Kelly fell in love with the bag Sac \u00e0 D\u00e9p\u00eaches <\/strong>so much that the bag was later renamed to the Kelly bag.<\/p>\n

The ultra-luxury and famous Birkin bag was made later on \u2013 in 1984. Just as the name suggests, the bag was initially created for the English actress and singer Jane Birkin. The Herm\u00e8s brothers got the inspiration for it when they were on the same plane with the actress. She accidentally spilled the contents out of her small bag and complained she needed a bigger one but that she couldn\u2019t find a good elegant mid-sized bag.<\/p>\n

The Birkin bag is luxury and elegant but also suitable for everyday use. Today, its price varies between $7,000 and $300,000 depending on the model, size, and color. It is hand-made of expensive, delicate crocodile leather and it takes 18 to 24 hours to make a single bag. The famous Birkin bag is shown in many movies and TV series, including Sex and the City. The quality and the clean elements, the gentle seams and perfection are part of the brand\u2019s style since the 19th century \u2013 the time when only a few noblemen had the privilege to wear it.<\/p>\n

Following the French fashion trends, Herm\u00e8s continued making scarves, watches, and jewelry in the 90s and keep doing so to this day. The brand was inspired by classic paintings, books, and works of art but also by the ever-changing and casual everyday style. \u00c9mile-Maurice summarizes the Herm\u00e8s style with the words „leather, sport, and a tradition of refined elegance<\/em><\/strong>„. Nowadays, we can still agree that these words perfectly describe the French brand.<\/p>\n

The logo of the brand of a Duc carriage with a horse was invented in 1950 and it hasn\u2019t been changed since then. It symbolizes the tradition of the Herm\u00e8s family and the origin of the brand ever since the family Herm\u00e8s was only associated with accessories for horse-riding.<\/p>\n

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Hard times throughout the years for the company<\/strong><\/h2>\n

In the 70s, the brand already had multiple stores all over the world but also many competitors. This lead to a noticeable drop in their sales. Despite these hard times, Herm\u00e8s continued searching for and creating new innovative methods and products to stand out between the other brands. They hired new designers, they incorporated new materials and new patterns. They even made the design for a Swiss watch. In the heart of the Herm\u00e8s philosophy still lays the refinement and the feeling of nobleness and class.<\/p>\n

This way they managed to get back on top of the fashion market. With time they prove their ability to keep their unique taste and style while at the same time they keep up with the fashion trends and with customers’ requirements. Their clothing and accessories are just as successful as their perfumes.<\/p>\n

The brand today<\/strong><\/h2>\n

Herm\u00e8s will probably always be among the brand thatnever go out of style. Itwill always be a symbol of luxury and good taste, of high fashion seen through the prism of every day\u2019s comfortable style. For 3 centuries they have been proving themselves and are still the favorite brand for clothes, accessories, and fragrances for many people over the world. A lot of celebrities also confess they love wearing them on the red carpet as well in their everyday lives. Among them are Lindsay Lohan, Jessica Alba, and Sarah Jessica Parker.<\/p>\n

Nowadays, the brand is still a family business and run by the 6th generation of the Herm\u00e8s family. This once again proves how important traditions are to them. The Herm\u00e8s fashion house is considered the most innovative in the branch. The dedication to keep creating new, ultra-luxury items is in the spirit of the company. Herm\u00e8s count on controlled marketing, limited sales and authenticity and there is no doubt their success will continue in the future.<\/p>\n

Herm\u00e8s Perfumes<\/strong><\/h2>\n

The first Herm\u00e8s perfume was made in 1951 and is namedEau d’Herm\u00e8s<\/strong>. It is still one of the top fragrances in French and world perfumery. It is designed for men and women. This perfume is inspired by the subtle smell of leather, delicate flowers, fresh citrus fruits, and spices. According to perfume specialists, the mystic aroma of Eau d’Herm\u00e8s <\/strong>is one of the most creative perfumes. The creator himself \u2013 Edmond Roudnitska compares it to the smell of a new leather bag Herm\u00e8s.<\/p>\n

10 years later Herm\u00e8s created their first fragrance for women as well – Cal\u00e8che<\/strong>. When this one turns out as a huge success as well, they again prove their talent and perfectionism in perfumery as well.<\/p>\n

Ever since then they haven’t stopped making luxury perfumes formen and women. They introduce new fragrances one after the other. Every one of them impresses the public as well as great world-famous perfumers. Today the perfumes made by Herm\u00e8s are 112.<\/p>\n

Just like the fashion accessories they offer, Herm\u00e8s\u2019 perfumes are inspired by leather and natural aromas. They are just as sophisticated and expressive. Their perfumes have oaky and floral notes and often we can sense cedar, citrus fruits, black pepper, nutmeg, and other spices. The aroma of a Herm\u00e8s perfume is always subtle and natural.<\/p>\n

Famous fragrances <\/strong><\/h2>\n

After creating hundreds of fragrances, Herm\u00e8s have perfumes that still don’t go out of date. Some of them are:<\/p>\n