{"id":553,"date":"2015-07-25T10:56:34","date_gmt":"2015-07-25T10:54:48","guid":{"rendered":"https:\/\/fragrances.bg\/blog\/venera\/?p=553"},"modified":"2015-07-27T10:40:49","modified_gmt":"2015-07-27T10:40:49","slug":"veronique-nyberg","status":"publish","type":"post","link":"https:\/\/venera.gr\/blog\/en\/veronique-nyberg\/","title":{"rendered":"Veronique Nyberg \u2013 always pushing outside boundaries and using her imagination to translate her creative ideas for the concept, the brand, and the market"},"content":{"rendered":"

\"veronique-nyberg\"<\/a><\/p>\n

A chemist with a doctorate in Organic Chemistry, Veronique Nyberg was born in the beautiful Alps. Her educational background combined with her delicate character explains the diverse sources of inspiration she turns to when it comes to the creation of fragrances. From chemistry to art, nature, and history, Veronique Nyberg uses all her creativity and knowledge to come up with some of the best-selling formulas in the perfume industry today.<\/p>\n

Here\u2019s what inspires her, \u201cFor me, inspiration is everywhere! I’m curious by nature and I like to see, touch, taste\u2026 I always keep my senses awake. You never know when a good idea strikes. It can be when I’m playing with my daughters, when I’m tasting a new dish, when I’m walking in the nature, when I’m wandering in a city\u2026\u201d<\/p>\n

A senior perfumer at IFF\u2019s Paris office, Veronique Nyberg is also passionate about cooking, abstract art and different cultures. Just like the rest of us, she needs to recharge her senses when she is not working on a new fragrance. She likes visiting exhibitions, cooking, walking, and reading.<\/p>\n

As with most of the worldwide notable perfumers, she also hides the roots of her passion for perfumes in her childhood memories. The small village in the Alps, where she was born, together with her grandmother\u2019s knowledge on botany made the perfect mix that let the love of Veronique to wild flowers and natural scents flourish into what\u2019s today a true mastery in the perfume creation.<\/p>\n

Here\u2019s how she explains the creation of a new fragrance: \u201cIt is a real challenge! In fact, you need to give yourself enough freedom to come out with an interesting idea while working within the reality of a brief. As a perfumer, I’m always pushing outside boundaries and then using my imagination to translate my ideas for the concept, the brand, the market\u2026 You may think limits are hurdles, but sometimes you get the greatest ideas because you have to find a solution. Total freedom can be a nightmare\u2026\u201d<\/p>\n

Being a good perfumer, according to Veronique Nyberg, means a constant evolution and a lot of hard work. It takes practice, patience, and passion and it seems she has mastered them all, as some of the best perfumes on the market today are created by her (or with her help).<\/p>\n

Some of Veronique Nyberg\u2019s great creations you will find in our online shop:<\/p>\n

Davidoff Cool Water Night Dive EDT for women<\/a><\/p>\n

Joop! Miss Wild EDP for women<\/a><\/p>\n

Lancome Tresor In Love EDP for women<\/a><\/p>\n

Paco Rabanne Invictus EDT for men<\/a><\/p>\n

Thierry Mugler Alien Eau Extraordinaire EDT for women<\/a><\/p>\n

Ungaro L’Amour Fou EDP for women<\/a><\/p>\n

Boucheron Jaipur Bracelet Limited Edition EDP for women<\/a><\/p>\n

Guess Seductive EDT for women<\/a><\/p>\n

Jimmy Choo EDT for women<\/a><\/p>\n

Jimmy Choo Exotic 2014 EDT for women<\/a><\/p>\n

Moschino Glamour EDP for women<\/a><\/p>\n

What is your favorite perfume created by Veronique Nyberg? Share it with us in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"

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