Miu Miu is an Italian fashion brand founded in 1993 by Miuccia Prada, granddaughter of the founder of Prada, Mario Prada. The name comes from the designer's childhood nickname. Miu Miu is the younger, bolder and more playful sister of Prada, with striking color combinations, unusual textures and an avant-garde style.

Today the brand offers clothing, shoes, bags, eyewear and perfumes. The first fragrance, Miu Miu, launched in 2015 in a bottle inspired by the iconic quilted design of the brand's bags, and was created by Daniela Andrier, Prada's longtime perfumer. Versions such as L’Eau Bleue, L’Eau Rosée and Twist followed.

Miu Miu fragrances are delicate, fresh and modern, created for young women with an individual style.