Viktor & Rolf is a Dutch fashion house founded in Amsterdam in 1993 by designers Viktor Horsting and Rolf Snoeren. They became known for their conceptual collections on the border between fashion and art and for their provocative shows. In 1996, instead of presenting a collection, they declared a "strike" with posters, and later created a collection for H&M (2006). Since 2008, the majority owner of the brand has been Renzo Rosso's OTB group.
Their first "perfume", Le Parfum from 1996, was a conceptual bottle that could not be opened. The real debut came in 2005 with Flowerbomb in a grenade-shaped bottle, created by Olivier Polge, Dominique Ropion and their colleagues. It turned the idea of a "flower explosion" into one of the most loved women's perfumes. The family includes Bloom, Ruby Orchid, Tiger Lily, Pretty Peony and Flowerbomb Extreme.